Integration Of Augmented Reality Research Articles

Augmented reality integration in Jordanian fast-food apps: Enhancing brand identity and customer interaction amidst digital transformation

This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if AR strengthens brand connections or leads to brand dilution concerns in the industry. The research utilized a qualitative approach, employing semi-structured interviews with 52 marketing managers from diverse fast-food establishments across Jordan. The study highlighted how mobile apps, especially AR, changed brand interactions in Jordan’s fast-food market. They boosted convenience and engagement but raised worries about food quality and brand dilution due to heavy app use. It stressed the need to balance tech innovation, preserve brand identity, offer personalized experiences, understand user behavior, and tackle app development challenges for better brand loyalty. The research offers practical implications for stakeholders, recommending strategic AR integration, a user-centric approach, cultural sensitivity in tech adoption, and the preservation of emotional connections. It emphasizes the significance of maintaining a delicate balance between leveraging technological advancements and safeguarding the distinctiveness of individual brand identities within an increasingly app-centric landscape. This study uncovers AR’s influence in Jordan’s fast-food scene, highlighting its transformative power and possible drawbacks. It offers practical advice for industry players, guiding them on how to navigate the digital shift without compromising brand integrity or customer connections.

A Framework for Real-Time Gestural Recognition and Augmented Reality for Industrial Applications.

In recent decades, technological advancements have transformed the industry, highlighting the efficiency of automation and safety. The integration of augmented reality (AR) and gesture recognition has emerged as an innovative approach to create interactive environments for industrial equipment. Gesture recognition enhances AR applications by allowing intuitive interactions. This study presents a web-based architecture for the integration of AR and gesture recognition, designed to interact with industrial equipment. Emphasizing hardware-agnostic compatibility, the proposed structure offers an intuitive interaction with equipment control systems through natural gestures. Experimental validation, conducted using Google Glass, demonstrated the practical viability and potential of this approach in industrial operations. The development focused on optimizing the system's software and implementing techniques such as normalization, clamping, conversion, and filtering to achieve accurate and reliable gesture recognition under different usage conditions. The proposed approach promotes safer and more efficient industrial operations, contributing to research in AR and gesture recognition. Future work will include improving the gesture recognition accuracy, exploring alternative gestures, and expanding the platform integration to improve the user experience.

Enhancing User Experience: Exploring Mobile Augmented Reality Experiences

In recent years, the integration of augmented reality (AR) technology into mobile devices has revolutionized both human-computer interaction and computer graphics. This transformative blend of virtual elements into the physical world has led to a new era of possibilities for user experiences. However, the unique challenges posed by Mobile Augmented Reality (MAR) applications demand a closer examination of design and usability considerations to ensure optimal user engagement and satisfaction. This study investigates users' experiences with Mobile Augmented Reality applications, with particular emphasis on design and usability-related concerns. Using a controlled experiment with twenty different people, this study uses thematic analysis to investigate UX improvement options. The aim is to furnish practical design principles that consider the individual characteristics and preferences of users, thereby contributing to the development of empirical insights that enhance Human-Computer Interaction (HCI) standards and best practices. Moreover, the results highlight the importance of user-centered design and assessment approaches. This work fills important gaps in the literature on UX studies of MAR applications and advances our knowledge of creating, engaging and easy-to-use augmented reality experiences.

Integration of Augmented Reality to BIM Model

Abstract: This study investigates how to seamlessly incorporate augmented reality (AR) with Building Information Modelling (BIM) and its impact on construction efficiency. By overlaying digital information onto physical environment, AR enhances onsite decision-making and spatial understanding. The project emphasizes the practical benefits, such as improves collaboration, reduced errors, and enhanced project outcomes, positioning the AR-BIM fusion as a key driver for construction excellence.

Examining Student Perception on Mobile Augmented Reality Integration, Gender Differences, Learning Styles, Feedback, Challenges, and Opportunities in an Online Physics Class

This study aimed to investigate the perception of STEM students (n = 147) on using mobile Augmented Reality (AR) across gender and learning styles in physics online classes. It utilized embedded mixed-method research and purposive sampling. An instrument named Students Perception in Integrating Mobile AR in Physics Class was developed and has undergone a series of validations such as item generation from literature review, content validation, cognitive interview, pilot testing, and exploratory factor analysis revealing two factors, CFA with indices that are of acceptable value, and good Cronbach alpha (α = 0.86) for reliability. Mean, standard deviation, percentages, two samples t-test, and thematic analysis were used to analyze the data. Results revealed that all students have a source of internet connection as well as a device to use and most of them have a very stable to somewhat stable internet connection. Positive feedback was shown in terms of overall learning experience and perception across gender and learning styles. However, in terms of overall usability, females have more ease of use compared to males and kinesthetic learners only have a positive response. It was also found that there is no significant difference across gender. Moreover, the integration of AR in a physics lesson has received excellent responses from both students with and without prior experience in a classroom setting. All of the difficulties the students encountered were technological in nature. There are also opportunities to improve the integration of mobile AR in the technical and learning process. These results suggest that teachers should integrate mobile AR in online physics classes but should consider factors such as Internet connection, device, gender, and learning styles in developing the application.

Integrating augmented reality, gesture recognition, and NLP for enhancing underwater human-robot interaction

This paper presents an in-depth exploration into the integration of augmented reality (AR), gesture recognition, and natural language processing (NLP) to enhance human-robot interaction (HRI) within the context of underwater robotics. It highlights the significant potential these technologies hold in addressing the unique challenges faced in underwater environments, such as limited visibility, complex navigation, and the need for precise, intuitive communication between divers and robots. By reviewing current technological advancements and applications, the study underscores the critical role of AR in providing real-time visual feedback, gesture recognition in enabling more natural control mechanisms, and NLP in facilitating voice-driven commands and interactions. The research further discusses the development of a conceptual framework for an AR-based intuitive interface that synergizes gesture recognition and NLP, aiming to revolutionize underwater HRI by making it more efficient, safe, and user-friendly. Through this investigation, the paper seeks to contribute to the advancement of underwater robotics, proposing innovative solutions that could significantly improve human-robot collaboration in challenging aquatic missions.

Applying augmented reality multimedia technology to construct a platform for translation and teaching system

This paper investigates the integration of augmented reality (AR) technology into English translation teaching for college students, emphasizing the pivotal role of innovative teaching methods in enhancing students' translation skills and learning experiences. To address the issue of insufficient interest in English translation teaching, the paper initially assesses the purpose and significance of learning English translation through a questionnaire survey, elucidating challenges encountered in English language acquisition. Subsequently, adhering to AR principles, a teaching demonstration platform rooted in AR technology is conceived and developed, intricately aligned with English translation instruction. The platform serves as a solution to issues in English learning, such as inadequate course comprehension, low utilization of teaching resources, and instructors' lack of experience. The research culminates in the analysis of survey results, wherein the quantitative disparities in translation ability between students utilizing the research platform and those subjected to traditional teaching methods are examined. The findings underscore the positive impact of the AR-based research platform on improving students' translation proficiency. The AR platform heightens learners' engagement in the learning process, contributes to constructing a robust knowledge framework, and enhances overall learning outcomes. The platform offers educators opportunities to optimize experimental courses and elevate teaching standards. The paper's outcomes present novel pedagogical scenarios for learners, propose technical solutions for other technical disciplines and furnish a theoretical foundation and application model for a new generation of experimental demonstration platforms.

Augmented Realites: A Comparative Analysis of AR and VR Innovations in Interior Design By IJISRT

This comprehensive research paper conducts an in-depth comparative analysis of ten pivotal studies investigating the integration of augmented reality (AR) and virtual reality (VR) technologies in interior design. It critically examines each study's research methodology, core findings, technological innovations, and strategies for enhancing user engagement. By synthesizing these studies, the paper reveals emerging trends, common challenges, and the immense potential of AR/VR to transform design processes, customer experiences, and market dynamics within interior design. The analysis meticulously delineates how AR and VR are reshaping the interior design landscape through novel visualization capabilities, immersive environments, and user-centric features. Key insights are provided regarding the current state of AR/VR applications, opportunities for further development, and best practices for practical implementations. This comprehensive work serves as a foundational resource to understand the pivotal role of digital innovations, especially AR and VR, in driving the evolution of interior design practices. It offers valuable perspectives for both academics exploring future research directions and practitioners seeking to capitalize on cutting-edge AR/VR solutions.

Human-Computer Interaction in Smart Living Environments: Challenges and Opportunities

The proliferation of smart technologies in living environments has ushered in an era where humans and computers interact more intimately than ever before. This research paper delves into the complex landscape of Human-Computer Interaction (HCI) within the context of smart living environments, shedding light on the multifaceted challenges and exciting opportunities that lie ahead.
 In this exploration, we first review the fundamental concepts and technologies that underpin smart living environments, emphasizing the centrality of HCI in bridging the gap between humans and the myriad of interconnected devices and systems that constitute these environments. We then identify and analyze key challenges such as user privacy, security, usability, and adaptability, which continue to shape the HCI landscape in smart living.
 The paper also highlights the emerging opportunities for HCI research, including the integration of augmented reality (AR), virtual reality (VR), and natural language processing (NLP) into smart living systems, fostering more intuitive and seamless interactions. Additionally, it discusses the potential for personalized and context-aware HCI solutions that enhance user experiences and promote inclusivity.
 By addressing these challenges and harnessing these opportunities, this research seeks to provide valuable insights for HCI researchers, designers, and policymakers, ultimately contributing to the development of smarter and more user-friendly living environments that enhance our quality of life while respecting our fundamental rights and values.

Barriers and Strategies for Digital Marketing and Smart Delivery in Urban Courier Companies in Developing Countries

AbstractThis study aims to analyze the impact of digital marketing on urban courier companies in the municipality of Valledupar, Colombia. It also aims to propose strategies for smart delivery in urban courier companies in developing countries and identify barriers to be overcome in these activities. A quantitative approach with a descriptive research design is used. Given the nested nature of the data, a correlation analysis was performed to gather information on the relationship between the variables studied and the strength and direction of those relationships. A correlation analysis was conducted to identify the correlation coefficient between two specific variables. The ordinary least squares (OLS) regression method examined the relationship between the dependent and independent variables. The results indicate that the use of social media has a significant positive impact on the dependent variable. In contrast, the use of email and websites does not show statistical significance. The proposed strategies include real-time tracking of shipments, personalized notifications, scheduled delivery, integration of augmented reality, use of smart lockers, and geolocation technology. As barriers to be overcome in urban courier activities in developing countries, the following are identified infrastructure limitations, limited access to technology, costs associated with technology adoption, digital divide and skills, and resistance to change. The study was conducted in small and medium-sized courier companies in developing countries, so the implications of the results should be generalized to only some companies worldwide. The research highlights the importance of developing digital marketing skills and addressing barriers to implementing smart delivery strategies. Strategies such as real-time tracking of shipments, personalized notifications, scheduled delivery, augmented reality integration, smart lockers, and geolocation technology are proposed. It is concluded that digital marketing can enhance urban courier services and provide competitive advantages to companies that adopt it. This study provides valuable insights to develop specific strategies and solutions that help improve the operational efficiency of urban courier companies, including website optimization, effective use of social media, and email, and increased visibility in search engines. It enhances service quality, providing a more satisfying customer experience and fostering customer loyalty. Additionally, it emphasizes the importance of developing engaging and relevant content and establishing effective communication with customers through digital channels.

Integration of Augmented Reality and Building Information Modeling for Enhanced Construction Inspection—A Case Study

This research addresses a significant challenge in the construction industry: the traditional reliance on CAD drawings and manual methods for building inspection and monitoring. This article presents a transformative proposal utilizing Augmented Reality (AR) to revolutionize these processes. The proposed model is based on an innovative integration of AR technology with Building Information Modeling (BIM), aiming to enhance data life-cycle management and improve the efficiency of construction management practices. The main goal of the article is to demonstrate the practical feasibility and benefits of this AR-BIM integration in construction management, particularly in the realms of inspection and monitoring. This involves developing and testing an accessible, user-friendly, and affordable AR application prototype for mobile devices, employing multiple markers, as a potential replacement for traditional methods. The research methodology comprises five phases, starting with the conversion of 2D CAD drawings into 3D BIM, followed by the simulation of AR-BIM integration at a construction site using a commercial AR application. This is succeeded by assessing the applicability of the commercial AR app and developing a multiple-marker AR application prototype suitable for general platforms. The final phase encompasses the testing and evaluation of this prototype. The findings suggest that the integration of 3D BIM with AR technology is not only feasible, but also beneficial in replacing paper-based processes, thereby enhancing information sharing, communication, and overall project execution efficiency. However, the accuracy of the superimposition between virtual and actual objects needs improvement to reduce discrepancies between as-built and as-planned scenarios. These results hold significant potential for transforming construction project execution by replacing traditional methods with more efficient digital solutions. Future research directions include extensive testing in various construction scenarios, improving model complexity handling, exploring the application of machine learning algorithms for data analysis, and expanding the study to encompass other stages of the construction lifecycle.

Survey on Multifaceted Impacts: Assessing the Integration of Augmented Reality (AR) and Virtual Reality(VR) in Education for Autistic Children

This project seeks to develop a groundbreaking Augmented Reality (AR) and Virtual Reality (VR) learning platform tailored for autistic children, addressing their unique educational and social challenges. Featuring multi-user access for collaborative learning, the platform incorporates behavioral analysis to customize learning paths based on individual preferences and challenges. Immersive AR/VR environments simulate real-world scenarios, facilitating the practice of everyday life skills and social interactions in a controlled virtual space. Parental involvement is key, with features for progress tracking and guidance, aiming to empower autistic children with a personalized, inclusive, and supportive learning experience that bridges the gap between home and school. The user-friendly interface ensures accessibility, contributing to the educational empowerment of autistic children in an engaging virtual environment.

The Impact of Augmented Reality (AR) Technology on Consumers' Purchasing Decision Processes

This paper examines the profound influence of Augmented Reality (AR) technology on the retail sector, providing a captivating and engaging shopping experience. Augmented reality (AR) superimposes virtual information onto the user's real-world view, facilitating close and interactive engagement between consumers and retailers. The integration of augmented reality (AR) in the retail industry, made possible by the use of intelligent devices and advancements in internet technology, improves shopping experiences by offering virtual fitting rooms and real-time product displays. Despite promising prospects, challenges include high technology costs, limited device popularity, and privacy concerns. Thorough literature reviews examine various studies, including Mussa's (2022) investigation into the relationship between augmented reality (AR), customer experience, and purchase intent during the COVID-19 pandemic, and Xue, Parker, and Hart's (2022) exploration of AR in the design of user experiences in the fashion retail industry. The discussion encompasses technological advancements, case studies, and forthcoming trends, such as personalized shopping experiences and the integration of social media. The potential of Augmented Reality (AR) to enhance consumer confidence and increase purchase intent is evident. However, in order to achieve seamless integration, it is necessary to address challenges such as technical limitations and market acceptance.

An Approach to Develop Digital Twins in Industry

The industry is currently undergoing a digital revolution driven by the integration of several enabling technologies. These include automation, robotics, cloud computing, industrial cybersecurity, systems integration, digital twins, etc. Of particular note is the increasing use of digital twins, which offer significant added value by providing realistic and fully functional process simulations. This paper proposes an approach for developing digital twins in industrial environments. The novelty lies in not only focusing on obtaining the model of the industrial system and integrating virtual reality and/or augmented reality but also in emphasizing the importance of incorporating other enabled technologies of Industry 4.0, such as system integration, connectivity with standard and specific industrial protocols, cloud services, or new industrial automation systems, to enhance the capabilities of the digital twin. Furthermore, a proposal of the software tools that can be used to achieve this incorporation is made. Unity is chosen as the real-time 3D development tool for its cross-platform capability and streamlined industrial system modeling. The integration of augmented reality is facilitated by the Vuforia SDK. Node-RED is selected as the system integration option, and communications are carried out with MQTT protocol. Finally, cloud-based services are recommended for effective data storage and processing. Furthermore, this approach has been used to develop a digital twin of a robotic electro-pneumatic cell.

The Digital Paradox when Future and Tradition Co-Exist Contemporary Fashion with Augmented Reality

Nowadays fashion world has undergone significant transformations in the digital era, with technology playing a crucial role in various aspects. The digital era has transformed the fashion industry by redefining how fashion is produced, marketed, and consumed. Technology has opened up new opportunities for creativity and innovation within the fashion landscape. This research explores the intersection of digital technology and traditional fashion by examining the paradoxical coexistence of the future and tradition in the realm of contemporary fashion, specifically through the integration of Augmented Reality (AR) experiences. The importance of this study lies in understanding how fashion, as a reflection of culture, adapts and evolves in the digital era while still preserving its historical and cultural significance. By addressing this paradox, the research aims to shed light on the potential solutions and implications for the fashion industry. The primary problem addressed in this work is the tension between embracing technological advancements and maintaining the authenticity and heritage associated with fashion. Through a Qualitative approach, including observation, interviews and literature studies, the methodology aims to investigate the various ways in which AR is currently being integrated into fashion. The results of this study provide insights into the benefits and challenges of incorporating AR in fashion, including enhanced consumer engagement, personalized experiences, and increased value. By examining the coexistence of future and tradition, this study aims to bridge the gap between technological advancements and the preservation of cultural heritage in the dynamic landscape of fashion.

Augmented Educational Reality: Integrating AR Technologies into the Future Learning Process

In today's educational landscape, augmented reality opens up new perspectives for transforming learning approaches. The integration of augmented reality through AR technologies into the future educational process is defined not only as a technological step forward but also as a step towards innovative, more effective learning adapted to the needs of the modern world. The integration of augmented reality technologies into the educational process contributes to the improvement of teaching methods, providing interactive and immersive learning environments. This, first and foremost, enhances the motivation of education seekers, fosters creativity, and improves the quality of education in educational institutions. The purpose of this study is to analyse and systematise the features of integrating AR technologies into the future educational process and identify trends in their further development. The following research methods were used: analysis, synthesis, and systematisation of literary sources; inductive method. Data from various sources were summarised, classified, and analysed to identify trends in the further integration of AR technologies in education. The results of the study confirmed the wide range of opportunities that open up as a result of the use and integration of AR technologies into the future educational process. The analysis showed both the advantages and disadvantages of using AR technologies, highlighting the potential of these technologies. The study revealed the current state of integration of AR technologies into educational processes. The current trends that determine the directions of further integration of AR technologies in the future educational process are highlighted, paying attention to the key aspects of the development of these technologies in the modern educational environment. The conclusions emphasise the importance of integrating AR technologies into the future educational process, which opens up a wide range of opportunities for improving the quality of education. The need for further research and improvement of these technologies to ensure their effectiveness and accessibility in the educational sphere is emphasised. In further research, it is important to investigate in more depth the impact of AR technologies on the learning process of different age and educational groups. Also, studying the optimal methods of implementing AR technologies and their impact on the formation of the learning environment is a key area for future research.

Correction to: Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions

Correction to: Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher education institutions

Remote Monitoring and Artificial Intelligence: Outlook for 2050.

Remote monitoring and artificial intelligence will become common and intertwined in anesthesiology by 2050. In the intraoperative period, technology will lead to the development of integrated monitoring systems that will integrate multiple data streams and allow anesthesiologists to track patients more effectively. This will free up anesthesiologists to focus on more complex tasks, such as managing risk and making value-based decisions. This will also enable the continued integration of remote monitoring and control towers having profound effects on coverage and practice models. In the PACU and ICU, the technology will lead to the development of early warning systems that can identify patients who are at risk of complications, enabling early interventions and more proactive care. The integration of augmented reality will allow for better integration of diverse types of data and better decision-making. Postoperatively, the proliferation of wearable devices that can monitor patient vital signs and track their progress will allow patients to be discharged from the hospital sooner and receive care at home. This will require increased use of telemedicine, which will allow patients to consult with doctors remotely. All of these advances will require changes to legal and regulatory frameworks that will enable new workflows that are different from those familiar to today's providers.

Impact of Machine Learning Techniques in Medical Treatment Assistance in Perspective to AR & VR Technologies

Abstract: This research paper explores the transformative impact of machine learning techniques in the field of medical treatment assistance, with a focus on the integration of Augmented Reality (AR) and Virtual Reality (VR) technologies. It investigates the ways in which machine learning, AR, and VR collectively enhance medical diagnostics, surgery, patient care, and medical training. Through an in-depth examination of recent advancements and case studies, this paper aims to demonstrate how these technologies are revolutionizing healthcare and contributing to more accurate diagnoses, minimally invasive surgeries, improved patient outcomes, and enhanced medical education.

AN INSIGHT INTO AUGMENTED REALITY INTEGRATED IMPLANT PLACEMENTS

Dental implant is an extensively used treatment approach to replace a missing or extracted tooth. Implant placement procedure is a delicate procedure which requires extensive skills and theoretical knowledge. Augmented reality is a computer-based simulation which creates a three-dimensional image or environment. The integration of augmented reality in planning and placing of dental implants revolutionize the patient care in a clinical scenario. The introduction of augmented and virtual reality in treatment planning, teaching and simulation software’s has opened avenues for better understanding, diagnosis and treatment which leads to better patient care and outcomes. This article provides an insight into the available virtual reality tools for dental implant placements, effectiveness, challenges and the future of these tools in oral implantology.